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The Role of Public Communications and Engagement in a Pandemic

by Heather Humphries

Last updated 20 July 2026
Hands hold devices with messages like "PANDEMIC," "LOCKDOWN," "STAY HOME," "COVID-19," and warning symbols.
“Our COVID-19 response also depended critically on Singaporeans working together and giving the government their trust and support. They understood the need for tough and painful measures, and complied with them. Many Singaporeans’ lives have been severely affected, but they have borne the difficulties calmly and stoically. They had confidence that the government would see them through the crisis and beyond.”

Public Trust Matters to Public Policy

Public Communications amid a Crisis

Four illustrations depict key principles of information: accessibility, credibility, timeliness, and inspiration.

Key Principle 1: Information must be accessible

Messaging channels on different mobile interface
Image credit: Gov.sg

Key Principle 2: Information must be credible


To Mask or not to Mask?


Key Principle 3: Information must be timely and relevant


Striking the Right Tone

Beyond Information to Inspiration

Galvanising the Public to Tackle the Pandemic

1. Invest in co-production

2. Work with community groups

3. Commit to diversity

4. Be responsive and transparent

Building Trust in Government after the Pandemic