Redefining Engagement: Lessons for the Public Service from Our Singapore Conversation

by Melissa khoo and Yee lai fong

Last updated 23 July 2026

ETHOS Issue 13, May 2014

Six illustrated people in colored circles with various background icons representing different professions.

A Shared, Learning Experience Outside Our Comfort Zones

As an approach to national-level engagement, Our Singapore Conversation (OSC) was designed¹ to be more inclusive, authentic and to strengthen trust — markedly different from past national consultative engagements such as Singapore 21² and Remaking Singapore.³ OSC, in engaging with the complexities of choice and aspirations of a more diverse and mature society, was a learning journey for both the Government and Singaporeans. By engaging groups from the public service, political leadership and wider community in dialogue on Singapore’s future,⁴ OSC served as a shared experience that took participants out of their comfort zones in a way that — from an organisational development perspective — is conducive to bringing about transformative learning.

For the Public Service, the key learning insights from the OSC experience may be summarised through four broad themes: Context, Connection, Capacity, and Capability.

Four quadrants: Context, Connection, Capacity, Capability with lists like Collective Wisdom and Clarity of Intent.

What was OSC?

Our Singapore Conversation, or OSC,¹ was initiated in September 2012 by Prime Minister Lee Hsien Loong² as a national conversation among Singaporeans. Its aim was to engage Singaporeans on their desired future for the nation and to establish a broad consensus on the key issues that should be addressed.

A 26-member committee led by Education Minister Heng Swee Keat was appointed as convenors and moderators, tapping on a wide range of perspectives and networks to seed and build conversations.

The committee comprised Singaporeans from different backgrounds, including grassroots, the private sector, unions, voluntary organisations, academia, the sports and arts communities, and political office-holders. In addition, an open call drew about 100 volunteers from both the private and public sectors who came forward to serve as facilitators and note-takers at OSC dialogues.

Concurrently, the Our Singapore Conversation Programme Office, formed under the Public Service Division, staffed a whole-of-government OSC Secretariat. The Ministry of Communications and Information (MCI) and the Ministry of Finance were institutional partners of the OSC Secretariat, overseeing media engagement and a parallel policy review process respectively.

Background on Our Singapore Conversation

What was OSC?

A 26-member committee led by Education Minister Heng Swee Keat was appointed as convenors and moderators, tapping on a wide range of perspectives and networks to seed and build conversations.

OSC in Action

OSC was organised into two phases:

Phase 1 (October 2012 to February 2013): Open-ended group conversations to generate a diversity of views and ideas on the kind of Singapore that Singaporeans want to see in the future.
Phase 2 (March 2013 to June 2013): A mix of public dialogues and thematic dialogues on topics related to housing, education, healthcare and jobs, led by the pertinent Ministries.

The design of the OSC dialogues was inclusive and multi-sectoral. In addition to dialogues organised by the OSC Committee and its Secretariat, the broader community, including the labour movement, grassroots and volunteer welfare organisations as well as other interest groups, took the initiative to organise their own ground-up dialogues in a variety of formats, such as “Kopi-Talks”, sessions held at food centres, dialect-speaking sessions and an exhibition where school children used art to express their hopes for Singapore. These helped to broaden the reach of the OSC effort across Singapore’s multiracial and multilingual communities. To involve Singaporeans residing overseas, the Overseas Singaporean Unit³ facilitated a series of overseas dialogues in cities such as London, Warwick, San Francisco, Beijing and Shanghai.

In parallel, online engagement took place on social media platforms including Facebook, the OSC website and YouTube. A dedicated OSC Web Team in MCI hosted these platforms, posting line-ups, photographs, video clips and summary points of OSC dialogues. The Web Team posted updates and questions to encourage the public to share their views online. OSC Committee members also wrote personal reflections on the dialogues. The Ministry of Health partnered REACH, the Singapore Government’s e-engagement platform, to organise two live webchats in conjunction with the dialogues on healthcare. The Ministry of National Development set up a microsite where members of the public who did not have the opportunity to participate in the public dialogues could join in the conversation online.

A concurrent face-to-face OSC survey⁴ was conducted nationally in all four official languages over December 2012 and January 2013. The survey data,⁵ gathered from a demographically representative sample of 4,000 citizens, supplemented the views and ideas gathered from Singaporeans through dialogues and online channels. The survey identified housing, healthcare and job security among the priorities Singaporeans hoped would be addressed. These informed the thematic dialogues in Phase 2 of OSC.

The approach to media engagement, led by MCI, was a significant feature of the OSC effort. This aimed to sustain interest throughout the year, and to demonstrate the sincerity of the OSC process. Reporters were included at OSC dialogues as participants, and experienced the conversations first hand. OSC Committee members, volunteer facilitators and community partners also spoke about OSC in media interviews, radio and TV platforms. The media was also a community partner, with Lianhe Zaobao and Berita Harian organising dialogues for their readers and forum contributors.

Inclusive Conversations, National Aspirations

The OSC exercise saw over 47,000 Singaporeans participate in over 660 dialogue sessions. Out of this yearlong effort, five core national aspirations have emerged⁶: Opportunities, Purpose, Assurance, Spirit and Trust. The perspectives articulated by Singaporeans have since come to inform the shaping of important policy directions. Prime Minister Lee, in his 2013 National Day Message and National Day Rally speech,⁷ highlighted the Government’s response to Singaporeans’ concerns and aspirations through key changes in housing, healthcare and education. He also acknowledged the significance of OSC in helping to “crystallise the aspirations of Singaporeans” and as a “shared basis to plan our future”.

Notes

See: http://www.reach.gov.sg/Microsite/osc/index.html and https://www.facebook.com/OurSGConversation
Prime Minister Lee Hsien Loong's National Day Message 2012 (English).
The Overseas Singaporean Unit (http://www.overseassingaporean.sg/ ) is a directorate under the National Population and Talent Division of the Prime Minister’s Office, and is part of the Singapore Government’s overall efforts to engage its citizens overseas.
The survey was administered with the Institute of Policy Studies (IPS) in conjunction with the OSC Secretariat. See: “Report on OSC Survey”.
The OSC Survey asked Singaporeans about the values they considered important for the Singapore they would like to see in 2030 as well as their opinions on key issues.
OSC Reflections is a newsletter report that captured the five core aspirations and diverse views of Singaporeans who participated in the OSC dialogues.
Prime Minister Lee Hsien Loong's National Day Rally 2013 (Speech in English).

Context

Context is about recognising the growing diversity in society in terms of profile and needs, and a dynamic external environment marked by greater uncertainty and complexity.

Collective Wisdom

As Singapore society becomes more diverse and citizens’ needs more multi-dimensional, the challenges faced by the public sector will also grow in magnitude and complexity. As a Public Service, we must acknowledge that we do not necessarily have all the answers, nor will we be able to predict every future challenge. The Government must expand its mindshare for problem solving, and tap the collective wisdom of a broader range of stakeholders in order to tackle national challenges more comprehensively.

Collective Action

The public sector is not always best placed to solve every problem. Instead, it can create capacity for collective action by involving society. Governance will become increasingly relational, shifting from a mode in which policies and services are delivered for the public, to one in which they are delivered with the public.

Shared Ownership

Increasingly, citizens expect a greater voice in policymaking and a partnership role with public agencies. OSC benefitted from citizen volunteers, especially private sector facilitators and community partners, who were involved in the design and delivery of the facilitation process, and who often provided candid feedback and suggestions. Their constructive involvement illustrates the principle that people develop shared ownership over a process or product that they help to create.

Connection

As a conversation among Singaporeans, OSC was about peer-to-peer connections, and expanding common space, through dialogues that focused on important priorities. This called for clarity of intent, inclusiveness and authenticity in the engagement design.

Clarity of Intent

Being clear about the intent of engagement at the outset shapes the design of the entire engagement experience. In Phase 1 of OSC, conversations were deliberately kept open-ended in order to generate a diversity of views and ideas.

In Phase 2, dialogue topics were tightly linked to the top priorities that emerged from the OSC survey, as well as policy areas the Ministries were reviewing or planning to review at that time.

Inclusiveness

A national conversation has to be inclusive. Language was an important element to consider in reaching out to certain stakeholders, such as the elderly who were more comfortable in the mother-tongue languages or Chinese dialects. That the OSC central dialogues were conducted primarily in English was a limitation: hence, the Secretariat actively supported community partners who organised ground-up dialogues in different languages and in different formats. In Phase 2, media partners such as the Chinese daily newspaper Lianhe Zaobao and the Malay daily newspaper Berita Harian reached out to readers in their respective languages. Newspaper “info-advertorials” in Lianhe Zaobao, Berita Minggu and Tamil Murasu summarising the OSC Reflections report⁵ also helped to broaden outreach across Singapore’s multiracial and multilingual communities.

Authenticity

Citizen volunteers were invaluable partners in co-creating national engagement. As neutral facilitators, they exemplified the authentic and sincere spirit that they hoped for among other participants. The format of small group-facilitated dialogue allowed everyone to speak and be heard, while the large group plenary at the open and close of each dialogue gave participants a sense of the whole. A key intent was that people should leave the dialogue feeling that they had been heard, and had benefitted from hearing the views of fellow Singaporeans. Even if a particular conversation did not generate substantive ideas, the very process of engagement and exchanging of perspectives built mutual understanding and trust.

Capacity

Capacity in the OSC context reflects the potential that people have to contribute towards a larger purpose and shared future.

Citizens

OSC was a process of envisioning Singapore’s shared future. This sense of common purpose helped attract more than 100 volunteer facilitators and note-takers, including citizens and public officers, over the year long exercise. Significantly, the pool of facilitators has since evolved into an informal community, bonded by a desire to sustain such engagement through conversation.

From the perspective of citizen participants, the OSC process expanded the common space for Singaporeans from across all walks of life to come together and talk about issues that matter to their shared future. Small group dialogues were organised to ensure a diverse mix of participants in terms of gender, age and occupation. This meant that core issues (e.g. definitions of success, affordability, identity) were viewed from the perspectives of young and old; singles and the married; employers and employees; new citizens and those born and bred in Singapore. Face-to-face platforms had the advantage of forging a sense of community and interpersonal connection as participants listened to one another. The dialogues made participants more aware of the diversity of perspectives and concerns across different segments of our society. At the same time, they helped reveal and clarify the values and aspirations that Singaporeans hold in common.

Community Partners

Community partners⁶ played an integral role in the national conversation as they gave voice to their stakeholders, including the less articulate, through a variety of means⁷ over time. Different approaches were needed to reach out to different segments of society; partnership with the community helped to multiply outreach. A key question for Government going forward is to find ways to continue to engage in a way that builds trust and engenders a sense of shared ownership over Singapore’s future. How do we identify more opportunities to partner citizens? How do we equip our community partners and citizen volunteers with tools for meaningful engagement?

Public Service

The OSC Secretariat, with broad representation from across the Public Service,⁸ formed the nucleus of the OSC movement. Initially, there was apprehension over how Singaporeans would respond to a seemingly messy and open process. By partnering with volunteers to prototype and refine the process, and in learning-by-doing, the team developed greater confidence along the way. They also experienced for themselves the spirit of openness and authenticity that OSC embodied.

Capability

Capability, in the OSC context, refers to the institutional capacity in Public Service to achieve joined outcomes. This encompasses people’s competencies and experiences, organisational structures, systems and information resources.

Bourgon⁹ and Ryan et al.¹⁰ have pointed out that public sector governance worldwide is trending towards more horizontal forms of collaboration that draw upon networks both within and outside government. Mutual engagement and learning become crucial to success. Such collective learning entails “experimentation” and “continual reframing” of the way complex issues are perceived and approached.

The OSC experience highlighted the importance of how we learn, not just what we learn. While training courses are conventionally regarded as essential for developing individual competencies, the OSC experience underscored another dimension of developing capability: collective learning in a collaborative setting.

Few officers in the OSC Secretariat had attended formal training on facilitation or public engagement; fewer still had had experience applying theory to actual engagement. The OSC process became a crucible of experiential learning in a social setting, where officers learned by doing, by observing others, through feedback and mutual coaching. A diverse mix of personalities and experience was also an asset: the OSC Secretariat included a former journalist, officers with operational experience from the Ministry of Home Affairs and policy officers with background in social work.

The OSC effort facilitated the development of new learning, mind-sets and competencies along three broad levels.

Individual

OSC was an emergent movement; the OSC Secretariat and participating agencies had to prototype new processes and learn on the fly. Officers had to deal with uncertainty (e.g. how the public might respond to the facilitation format) and try out new ideas. Having to engage multiple parties, including community partners, the media, vendors and citizen volunteers, required investment in relationship building. The horizontal forms of collaboration that characterised OSC pointed to the importance of interpersonal competencies, in particular the ability to influence others without formal authority.

Collective

The nature of OSC called for a wide range of officers with different talents and expertise to perform different roles — from event and participant management, engagement design and facilitation to community partnerships and media engagement. There were no standard operating manuals or precedence to fall back on; collective learning took place through prototyping, action and adaptation, with insights frequently exchanged through bi-weekly coordination meetings. It was important for protected time and space to be created so that team members could reflect on and share their learnings with others.

Collective level capabilities such as sensemaking, experimentation and red-teaming¹¹ require officers to rise above their individual roles to see how their work is connected to the other work streams in delivering desired outcomes. In the OSC context, sensemaking involved interpreting ground sentiments and feedback to make necessary course corrections and anticipate next steps as a team. Experimentation included rapid prototyping and testing of ideas (e.g. facilitation methods) across teams, and with volunteers and partners both within and outside the core team.

Leadership

What stood out in the leadership of the OSC process was the value of “sense-giving”: when leaders look at issues from a higher vantage point and provide others with a sense of meaning or a different way of seeing. During the OSC process, guidance from senior civil servants and the political leadership was crucial for moving forward through junctures of uncertainty. For example, timing the release of OSC Reflections to coincide with the National Day Rally 2013 was a key decision that helped close the loop on key concerns raised such as housing, healthcare and education.

Enabling leadership, which creates the conditions for others to contribute, was also vital to OSC. There was a conscious effort to maintain a strong culture of trust within the OSC Secretariat. Officers, regardless of rank, could feel comfortable speaking up if they had ideas to share or concerns to raise. It was an acknowledgement that leaders do not necessarily have all the answers, and that officers working directly with stakeholders ought to be able to exercise their judgment and surface alternative options.

Ministry-led OSC Sessions

Housing

The Ministry of National Development’s sessions revisited the fundamentals of Singapore’s public housing programme. Dialogues were structured around four topics of concern to Singaporeans: home ownership, public housing types, housing affordability and monetisation options for the elderly.

Education

The dialogues led by the Ministry of Education broadly discussed the traits of an education system that would bring about a desired future for Singapore, before narrowing down to key topics such as stress, excessive focus on examinations and grades, and social mobility. They then moved on to specific policy areas under review, such as the Primary School Leaving Examinations and Secondary School Streaming and Posting.

Manpower

The Ministry of Manpower dialogues addressed ideas regarding fair consideration for locals, a hot button topic among Singaporeans. They also sought to build consensus on the importance of lifelong learning, in the context of the longer-term Continuing Education and Training Masterplan.

Healthcare

The Ministry of Health’s dialogues centred on two topics: enhancing affordability and accessibility to quality healthcare, and building a healthy nation — themes aligned with the Healthcare 2020 Masterplan.

Conclusion

The OSC marked a pivotal point in redefining public engagement in Singapore. It is also the start of a much longer journey, in which the Government must continue to engage citizens in a manner that builds genuine trust. The Public Service should therefore continue to deepen its expertise in pertinent areas such as facilitation and engagement design, and to recognise that authentic engagement has proven its value in nurturing mutual trust and understanding with the public.

In playing a central role in the OSC movement, the Public Service has gained insights into the value of Context, Connection, Capacity and Capability. What will take us forward in making public engagement a game changer for Singapore may be a fifth C: Conviction.

ABOUT THE AUTHOR

Melissa Khoo is Director at the Institute of Public Sector Leadership, Civil Service College. She was Director of the Our Singapore Conversation Programme Office from September 2012 to 2013, co-ordinating the national conversation effort. She has served in the Ministry of Finance and Ministry of Education, and was previously seconded to Shell. She holds a Bachelor’s degree in Economics and a Master’s degree in International Policy Studies from Stanford University.

Yee Lai Fong is Senior Researcher at the Institute of Governance and Policy, Civil Service College. She was attached to the Our Singapore Conversation Secretariat as a learning historian to document the public sector’s insights and reflections from this collective journey. She holds a Master of Arts degree in Education and Human Development from George Washington University and is currently pursuing a Doctorate in Human and Organisational Learning at the same university.

NOTES

By design, OSC featured a multimodal, multi-sectoral approach to encourage outreach, with conversations self-organised by various community groups. The process also saw the prototyping of small-group facilitated dialogue which encouraged peer-to-peer interactions between Singaporeans. Citizen volunteers were the key partners who co-created the engagement process with the organising team.
“Singapore 21”, 1999, http://eresources.nlb.gov.sg/webarchives/details/www.singapore21.org.sg.html
“Remaking Singapore”, 2002, http://was.nl.sg/details/www.remakingsingapore.gov.sg.html; https://vivianbalakrishnan.files.wordpress.com/2012/03/remaking\_singapore\_2003.pdf
Antonie van Nistelrooij, and Harry Sminia, “Organisation Development: What’s Actually Happening?”, Journal of Change Management 10 (2010): 409. Dialogue is defined as “an interpersonal process to exchange individual frames,” serving as a powerful “vehicle for change”.
http://www.reach.gov.sg/Portals/0/Microsite/osc/OSC\_Reflection.pdf
Examples of community partners include Lions Befrienders, Movement for the Intellectually Disabled of Singapore, RSVP Singapore, Singapore Anti-Narcotics Association, The Salvation Army, Singapore Federation of Chinese Clan Associations, Green Community, Agency for Animal Welfare, KPMG and Philips.
Apart from the NTUC’s labour movement series and the People’s Association’s grassroots series, most other ground-up dialogues took months to gain momentum, being a new form of engagement to most citizens. Awareness built up slowly, fanning out through connections with OSC Committee members. A range of self-organised dialogues gradually developed: the National Taxi Associations’ “Kopi-Talks”; sessions held at food centres such as NTUC Foodfare; dialect-speaking sessions convened and facilitated by volunteer welfare organisations, and so on.
The OSC Secretariat comprised officers from the Public Service Division, Civil Service College, and the Ministries of Home Affairs, Finance, and Communications and Information partnering the Ministries of Education, Health, National Development and Manpower.
Jocelyne Bourgon, “The Future of Public Service: A Search for a New Balance”, The Australian Journal of Public Administration 67 (2008): 390–404.
Bill Ryan, et al., “Managing for Joint Outcomes: Connecting up the Horizontal and the Vertical” Policy Quarterly, 4 (2008) 14–21.
Red-teaming is a form of ritualised dissent, or playing the “devil’s advocate” (e.g. in the process of reviewing products, processes and message testing), to ensure robustness.

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